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Sunbeam Analytics

We turn customer and employee feedback into actionable business insights.

Sunbeam Analytics is a customer insights and people analytics consulting firm. We design survey research, run Voice of Customer and employee listening programs, and translate what we hear into data-driven decisions that improve experiences, teams, and processes.
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Customer Insights  ✦  Voice of Customer  ✦  Survey Research  ✦  Customer Personas  ✦  Employee Listening  ✦  Process Improvement

Research and insights, end to end

We don't just build surveys. We design the research, collect the data, analyze it, identify trends, and turn the findings into recommendations your team can act on.

Customer Insights & Research

Customer research services that reveal what your customers think, want, and experience. From customer feedback analysis to full customer experience research, we deliver customer insights you can put to work.

Voice of Customer Programs

Build a Voice of Customer (VoC) program that never stops listening. We design VoC surveys, customer feedback programs, and post-purchase surveys, then analyze the results so every comment counts.

Survey Research & Design

Survey consulting from question one to final report. Our survey design services cover research design, data collection, survey analysis, and clear, plain-language recommendations.

Customer Personas & Segmentation

Evidence-based customer persona development and customer segmentation research, built from real survey and behavior data rather than guesswork, so you know exactly who you serve and what they need.

Employee Insights & Listening

Employee engagement surveys, employee experience research, and always-on employee listening programs that help HR and People teams hear clearly and act with confidence.

Data-Driven Process Improvement

Process improvement consulting powered by feedback. We use customer and employee data to find exactly where workflows break down, then help you redesign them for operational efficiency.

Anyone can collect feedback. Turning it into insight is the craft.

Data-driven decision making starts with asking the right questions of the right people. Sunbeam brings survey research rigor and I/O psychology grounding to every engagement, so your customer insights and employee insights lead somewhere: better products, better workplaces, better processes.

How an engagement works

1

Design the research

We define what you need to learn and design surveys and studies that actually answer it.
2

Collect the data

From customer feedback surveys to employee listening, we gather responses people actually want to give.
3

Analyze and find trends

Rigorous survey analysis and feedback analysis surface the patterns hiding in your data.
4

Turn findings into action

You get recommendations, not just reports: clear next steps tied to business and people outcomes.

People analytics for teams that take their people seriously

Sunbeam People Analytics partners with HR departments and People teams on workforce analytics, organizational research, and organizational effectiveness consulting. Whether it's an employee engagement survey, an employee experience improvement initiative, or an organizational development project, we bring the evidence so you can lead the change.

Ready to see your business in a new light?

Tell us what you're trying to learn about your customers, your employees, or your processes. We'll show you how research and insights can get you there.
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